Vodafone Greece is a member of the Vodafone Group, one of the largest providers of technology and telecommunications in the world. With unique know-how and talented human resources, Vodafone invests in digital infrastructure for the future, reliably supports the needs of individuals and businesses and actively contributes to the economic and social development of the country.
Vodafone needed to promote their student CU mobile packages in a youthful way to drive awareness and sales to their target audience.
The Project
Through intelligent creative design and in collaboration with our publisher’s team at Neopolis.gr, we have built an original microsite with a unique and youthful approach.
The Vodafone CU microsite integrated within the Neopolis.gr youth portal, combined gaming and advertising to create awareness around the promoted student CU mobile packages and consequently drive sales. This was achieved through a series of amusing interactive quizzes for students that had the opportunity to learn about Vodafone CU offers and choose the ones that suit them best.