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4 Ways to Optimize your Website to Drive Sales

by Digital Marketing

Are you wondering why your website doesn’t have the impact you would expect it to? Do you see your sales dropping and don’t know what is to blame? Especially when your website is your small business’s main means of revenue.

So what can you do about it? First, you must identify what is wrong with your website and then, try and fix the problem(s).

Let’s find out the most common reasons why a website might not deliver the desired results.


1. The Problem: Your Website isn’t Attention Grabbing

Did you know that if a user landing on your website doesn’t get impressed within the first 5 seconds, they are more likely to leave and never to return? Wow! This means that your website must grab the users’ attention as soon as they land. Now, visit your website. Is this a fact? If yes, then the time has come to make some changes.

The Solution

What you need to do is resign your website using custom templates that align with the latest studies in eye-tracking. This way not only your website will be able to make an impression on users but at the same time it will keep them interested along their journey. Needless to say, the more quickly the webpages load the better.

However, if you are not familiar with these practices, NAG media can help you achieve what you are aiming for  by doing the work for you.


2. The Problem: Your Website is Overflowed by Striking Visuals

This is the far end of the previous problem. Many businesses think that in order to grab their customers’ attention they must pack their websites with overpowering visuals. The right practice though is somewhere in the middle.

In fact, website visitors nowadays are looking to access the information they need quickly and effortlessly. And that is why design elements should always serve this purpose.

The Solution

Use visuals that cater for the enhancement of the website’s UX. In other words, help your visitors access the information they are looking for in a more efficient way and of course, faster.

Hence, your website’s design is something that should be better left done by professionals; NAG media can help your website provide a meaningful and relevant experience to users  in order for your business to achieve its goals.


3.The Problem: Your Website isn’t Designed Based on your Target Audience

Many businesses build their websites completely brand oriented rather than tailored to the needs of their target customers. This means that they tend to meet the needs of their business rather than increasing brand awareness, leads generation and conversions; that is to say, their business objectives.

If this is the case with your website too, then you’ve got yourself a problem that needs to be addressed immediately.

The Solution

First of all, you need to figure out what your target audience expects from your website. You can gain these insights by using your social media profiles to ask your followers and use their feedback when you redesign your website.

In the case where you don’t even have a social media presence, NAG media can create social media profiles  in the platforms that best suit your business and manage them for you.


4. The Problem: Your Website is Lacking Contact Details

Many times we come across websites that lack contact details and simply ask us to fill in a contact form; this only makes us question the credibility of these websites and the businesses behind them.

Thus, the fact that there is no easy access to contact information makes us doubt the intentions of the said websites; so we choose to leave and search another website that will gain our trust.

Therefore, if you haven’t given the proper attention to contact details on your website now is the time to do so.

The Solution

Make sure that your business’s contact details are visible at all pages of your website. Also, include a fairly comprehensive Contact Us page. This should be optimized for mobile devices as well, given the gradually increasing number of people browsing the internet through their mobile devices.

Another important detail is making your phone number, email address and/or physical address clickable for users to find you effortlessly.

Conclusion

These were three common reasons why a small business’s website doesn’t gain the desired traffic and consequently, conversions. However, there are many more to watch out for when assessing your website and fixing the problems.

After all, if you lack the tools or expertise to do so, NAG Media can help you evaluate your website’s performance and redesign it following the industry’s best practices.

Contact our talented professionals today  and start working on optimizing your website.

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4 Ways to Meet the Marketing Challenges for Small Businesses

by Digital Marketing

The digital terrain has always been a tough terrain to conquer, especially for small businesses. And even more so now with the pandemic’s impact changing the scene on the global economic market.

So how can small businesses like yours overcome the challenges they are facing in marketing and advertising? In this post, you will find 4 ways to meet the marketing challenges for small businesses.

 

 

Challenge #1: How to Find Customers

It goes without saying that you shouldn’t sit around and wait for leads to come to you. Even the biggest and most successful companies know that; and that is why they never stop trying to find new customers every single day.

However, when it comes to a small business like yours, this challenge seems a lot harder to overcome. Firstly, due to the fact that there are numerous channels from which you can acquire your customers and secondly, because you feel lost when you must decide on how to prioritize them.

Add the incredibly high acquisition cost to the equation – that has increased by almost 60% in the last 6 years according to Hubspot – and you have one big challenge to face.

Don’t worry though because there is a simple solution to it.

 

Build your Byers Personas

You must first assess the profile of your ideal customer; the right people to receive your message.

Building a buyer persona means that you should figure out what your target customer looks like, what they do for a living, their online habits and behaviours and how much time they spend on the internet.

This way, you can address your target audience through the channels they are in using the right words. This means that you can create content catering your target demographic’s needs and interests and sharing it with them.

Challenge #2: How to Increase Brand Awareness

Brand awareness means letting your customers know who you are. So, in order for them to buy what you are selling, you must first make them aware of your brand. This way, you will build trust with your audience that will consequently associate with your products and services.

But alas, this is not an easy task. One can build brand awareness taking many different paths but the following three are what you need to get started.

Inbound and Social Media Marketing

Once you’ve come up with your buyer personas, you can attract them to your brand with inbound marketing and social media.

Using inbound and social media marketing means creating targeted blog posts, videos etc optimized for your target audiences search terms and sharing them on social media. These types of content should be based on the topics your buyer personas search online, and share them on the social media channels they are in. Additionally, you could use paid to boost your message.

Leverage Co-marketing

Your organic marketing efforts for driving brand awareness can be boosted with co-marketing. Starting a partnership with a reputable brand is a smart way to generate leads outside your circle and make your message heard in a larger audience.

Run a Consistent High-quality Blog

Don’t underestimate the power of blogging. Big brands give it a large part in their content marketing efforts to drive awareness.

By regularly updating your blog with consistent high-quality content will help drive traffic to your website that will eventually convert to leads. Not to mention that it will bring value to your brand and help establish trust among your prospects. Furthermore, a consistent high-quality blog will also help build your email list.

 

 

Challenge #3: Build an Email List

The buyer’s journey starts from earning the prospects’s trust, turning them to leads and finally converting them to customers. Building an email list is the first step of this process. In order to do so though you must continuously provide value to stay on top of mind.

So given that email marketing still leads the way of the most effective marketing channels, why leave it out? Just consider that for every 1 euro you spend on it, you will get back an average of 35 euros. And according to surveys, more than half of consumers state that email marketing can directly influence their purchase decision.

Leverage Opt-in Email Lists and Social Media

One way to build your email lists is gathering up the email addresses of the customers that have already given you their email addresses so you can send them emails; for these customers have already shown interest and are more likely to putchase again.

Social media is the other way of building up your email lists, and creating high quality blog content that will attract them to subscribe is the means to achieve that.

Challenge #4: Lead Generation

Generating leads is what keeps sales alive and kickin’. Leads generations is a top priority for marketeers and a constant challenge for business leaders.

So what can you do to generate both high quantity and high quality leads? Leads that convert website visitors into prospects and eventually customers?

Optimize your Website for Conversions

Your website is your most valuable tool to convert prospects into customers. So make sure that you meet the following key points:

⦁ Make sure that each webpage on your website calls visitors to take action.
⦁ Create a custom landing page for each campaign you run.
⦁ Run a blog with lead generation Call-to-Actions in every blog post

Conclusion

In this blog post we covered only a few of the many challenges your small business may face. However, depending on the industry your business trades, there are many others out there. NAG media can help you overcome all of them with the proper planning and strategy. Contact our talented professionals and start working on your next project.

And before you go, it would be a good idea to read about how to optimize your website for conversions and drive sales.